If at all possible try to avoid
Google's "Smart Pricing" scheme. With Smart Pricing, Google gives
advertisers a discount based on how popular or "valuable" your
website is. They tend to base this on your site's click through ratio. So if
your website has a high click through ratio, then the perceived value of your
site is high so then the cost per ad click is higher. If your click through
ratio is low, however, the value of your site is "low" so you get
less money per click. The difference between a Smart Priced site and a
non-Smart Priced site can be anywhere from a couple cents to several dollars in
difference.
Choose Big Ads:
AdSense advertisements come in a
variety of formats and sizes, so you can tailor the formats to see which one
works best with your blog or website. Having an advertisement that looks good
on your blog or site is important, but keeps in mind: the size large
advertisements have long proven to give the best payout. Maybe this is because
the ad is right in any visitor's face, or maybe it's because that size can
display video ads.
Use multiple ad units to maximize
conversion:
A simple way to increase your
AdSense click rate and revenue is to place ad units of more than one type
(AdSense for content, link, and search) and in different sizes on your pages.
This way, your users are served more ads from Google's large ad inventory,
increasing the probability that they will end up clicking on one of them. Make
sure that the best-located ad on your web page shows up first in your HTML
code. This will ensure that your most visible ad real-estate is taken by ads
that place the highest in the auction-increasing your revenue.
Build an audience before setting
up AdSense:
Though it may be tempting to set
up AdSense on your website right after you've published the first piece of
content the temptation should be avoided if you really want successful from
AdSense. Cluttering your website with ads before anybody really knows about it
will likely put visitors off, and consequently, they'll be less likely to share
or link to it. This limits your ability to emerge as an authority in your
niche.
Publish high-quality content on a
constant basis:
This really is very important to
having success with AdSense, the other points are all just tips to help in one
way or another but when it comes to AdSense earnings, content really is most
important. To make it simple if you don't have traffic, you won't make money
but more traffic then you will make more money.
Enable Placement Targeting:
This allows advertisers to
include your website in their campaign, either by name or by targeting an
interest group. Placement targeting should be enabled by default, but if you're
using DFP you may need to take a few additional steps.
Monitor Your Success:
No matter what you do with your
blog or website, you need to keep track of how successful your ads are doing.
If you don't monitor your ads, then you will ultimately fail. You'll be able to
pin point which ads work, which don't, and over time you may discover that
certain ads work best at certain times throughout the year while others work
best at other times.
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